Competitive Intelligence Overview
62
Products
428
Assets
3/3
Platforms
6.9
Assets/Product
60 products
418 assets
1 products
6 assets
1 products
4 assets
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ZWILLING leads in 3 categories across amazon, walmart. Key strongholds: Home & Kitchen > Kitchen & Dining > Small Appliances > Specialty Appliances > Vacuum Sealers, Home & Kitchen > Kitchen & Dining > Kitchen Utensils & Gadgets > Kitchen Knives & Accessories > Knife Blocks.
wooDsom leads "Home & Kitchen > Kitchen & Dining > Kitchen Utensils & Gadgets > Kitchen Knives & Accessories > Magnetic Knife Strips" by 24% over ZWILLING. Consider expanding product range or improving visibility in this category.
amazon"Home & Kitchen > Kitchen & Dining > Storage & Organization > Food Storage > Food Containers > Container Sets" has 208 products but ZWILLING only has 3 (1.4%). High-volume category with room to grow.
amazon95% of ZWILLING's category presence is on amazon. Consider expanding on walmart and target for diversification.
6
10.3% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
ZWILLING Your brand | 62★ | 428★ | 0★ | 60 | 1 | 1 |
M Mercer Culinary | 7 | 39 | 0★ | 7 | — | — |
M Mercer Culinary | 35 | 194 | 0★ | 35 | — | — |
C Cutluxe | 17 | 110 | 0★ | 17 | — | — |
C Cutluxe | 21 | 172 | 0★ | 21 | — | — |
H Hskyhan | 3 | 18 | 0★ | 3 | — | — |
H Hskyhan | 37 | 256 | 0★ | 37 | — | — |
ZWILLING has 2278% more assets than Hskyhan
Mercer Culinary is not present on Walmart, Target
Mercer Culinary is not present on Walmart, Target
Cutluxe is not present on Walmart, Target
Cutluxe is not present on Walmart, Target