Competitive Intelligence Overview
56
Products
319
Assets
3/3
Platforms
5.7
Assets/Product
54 products
303 assets
1 products
5 assets
1 products
11 assets
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Zesty Paws leads in 5 categories across amazon, walmart. Key strongholds: Pet Supplies > Dogs > Health Supplies > Supplements & Vitamins > Fish Oil Supplements, Pet Supplies > Dogs > Health Supplies > Eye Care.
Nutramax Laboratories leads "Pet Supplies > Dogs > Health Supplies > Supplements & Vitamins" by 50% over Zesty Paws. Consider expanding product range or improving visibility in this category.
amazon"Pet Supplies > Dogs > Treats > Cookies, Biscuits & Snacks" has 430 products but Zesty Paws only has 1 (0.2%). High-volume category with room to grow.
amazon91% of Zesty Paws's category presence is on amazon. Consider expanding on walmart and target for diversification.
8
10% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Zesty Paws Your brand | 56 | 319 | 1★ | 54 | 1 | 1 |
Pet MD | 53 | 281 | 0 | 52 | 1 | — |
Petlab | 48 | 316 | 0 | 47 | 1 | — |
Nutramax Laboratories | 62★ | 441★ | 0 | 61 | 1 | — |
Nutramax Laboratories has 57% more assets than Pet MD
Pet MD, Petlab, Nutramax Laboratories have no video assets
Pet MD is not present on Target
Petlab is not present on Target
Nutramax Laboratories is not present on Target