Competitive Intelligence Overview
54
Products
298
Assets
2/3
Platforms
5.5
Assets/Product
53 products
290 assets
1 products
8 assets
Not present
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ZEISS leads in 4 categories across amazon, walmart. Key strongholds: Health & Household > Vision > Eyeglasses Care > Cleaning Tissues & Cloths, Electronics > Camera & Photo > Binoculars & Scopes > Binoculars.
BlenderBottle leads "Electronics > Camera & Photo > Accessories > Filters & Accessories > Skylight & UV Filters" by 33% over ZEISS. Consider expanding product range or improving visibility in this category.
amazon"Electronics > Camera & Photo > Accessories > Cleaning Equipment > Liquid Cleaners" has 95 products but ZEISS only has 1 (1.1%). High-volume category with room to grow.
amazon94% of ZEISS's category presence is on amazon. Consider expanding on walmart and target for diversification.
23
28.4% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
ZEISS Your brand | 54★ | 298★ | 0★ | 53 | 1 | — |
S Silhouette America | 8 | 37 | 0★ | 8 | — | — |
B Bindpo | 5 | 36 | 0★ | 5 | — | — |
w walrfid | 5 | 32 | 0★ | 5 | — | — |
S Silhouette America | 10 | 44 | 0★ | 10 | — | — |
B Bindpo | 11 | 79 | 0★ | 11 | — | — |
w walrfid | 3 | 20 | 0★ | 3 | — | — |
ZEISS has 1390% more assets than walrfid
ZEISS is not present on Target
Silhouette America is not present on Walmart, Target
Bindpo is not present on Walmart, Target
walrfid is not present on Walmart, Target