Competitive Intelligence Overview
55
Products
298
Assets
1/3
Platforms
5.4
Assets/Product
55 products
298 assets
Not present
Not present
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Zebra Pen dominates "Office Products > Office & School Supplies > Writing & Correction Supplies > Pens & Refills > Ballpoint Pens" on amazon with 34.1% market share, outperforming 3 competitors.
amazonSharpie leads "Office Products > Office & School Supplies > Writing & Correction Supplies > Markers & Highlighters > Highlighters" by 26% over Zebra Pen. Consider expanding product range or improving visibility in this category.
amazon"Office Products > Office & School Supplies > Writing & Correction Supplies > Pencils > Mechanical Pencils" has 90 products but Zebra Pen only has 2 (2.2%). High-volume category with room to grow.
amazon100% of Zebra Pen's category presence is on amazon. Consider expanding on walmart and target for diversification.
30
34.1% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Zebra Pen Your brand | 55 | 298 | 0★ | 55 | — | — |
PILOT | 108★ | 493★ | 0★ | 107 | 1 | — |
P Pentel | 74 | 356 | 0★ | 74 | — | — |
U Uni-Ball | 9 | 60 | 0★ | 9 | — | — |
U Uni-Ball | 11 | 92 | 0★ | 11 | — | — |
PILOT has 722% more assets than Uni-Ball
Zebra Pen is not present on Walmart, Target
PILOT is not present on Target
Pentel is not present on Walmart, Target
Uni-Ball is not present on Walmart, Target