Competitive Intelligence Overview
3
Products
20
Assets
1/3
Platforms
6.7
Assets/Product
3 products
20 assets
Not present
Not present
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Yardley dominates "Beauty & Personal Care > Fragrance > Dusting Powders" on amazon with 12.5% market share, outperforming 3 competitors.
amazon100% of Yardley's category presence is on amazon. Consider expanding on walmart and target for diversification.
3
12.5% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Y Yardley Your brand | 3 | 20 | 0 | 3 | — | — |
Arm & Hammer | 138★ | 654★ | 1★ | 136 | 1 | 1 |
Gold Bond | 66 | 508 | 0 | 65 | 1 | — |
Arm & Hammer has 3170% more assets than Yardley
Yardley, Gold Bond have no video assets
Yardley is not present on Walmart, Target
Gold Bond is not present on Target
Gold Bond has the highest asset coverage (7.7 assets/product)