Competitive Intelligence Overview
51
Products
269
Assets
2/3
Platforms
5.3
Assets/Product
50 products
266 assets
1 products
3 assets
Not present
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Yaktrax leads in 2 categories across amazon, walmart. Key strongholds: Clothing, Shoes & Jewelry > Shoe, Jewelry & Watch Accessories > Shoe Care & Accessories > Ice & Snow Grips, Skis, Snowboards & Accessories.
HotHands leads "Sports & Outdoors > Outdoor Recreation > Camping & Hiking > Safety & Survival > Hand & Foot Warmers > Hand Warmers" by 37% over Yaktrax. Consider expanding product range or improving visibility in this category.
amazon"Sports & Outdoors > Outdoor Recreation > Camping & Hiking > Safety & Survival > Hand & Foot Warmers > Hand Warmers" has 107 products but Yaktrax only has 2 (1.9%). High-volume category with room to grow.
amazon89% of Yaktrax's category presence is on amazon. Consider expanding on walmart and target for diversification.
38
36.5% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Yaktrax Your brand | 51 | 269 | 0 | 50 | 1 | — |
HotHands | 54 | 274 | 1★ | 52 | 1 | 1 |
G Generic | 10,979★ | 50,064★ | 0 | 10979 | — | — |
S SNOW DEER | 10 | 85 | 0 | 10 | — | — |
S SNOW DEER | 3 | 24 | 0 | 3 | — | — |
Generic has 208500% more assets than SNOW DEER
Yaktrax, Generic, SNOW DEER, SNOW DEER have no video assets
Yaktrax is not present on Target
Generic is not present on Walmart, Target
SNOW DEER is not present on Walmart, Target