Competitive Intelligence Overview
9
Products
37
Assets
1/3
Platforms
4.1
Assets/Product
9 products
37 assets
Not present
Not present
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Xlear leads in 2 categories across amazon. Key strongholds: Health & Household > Health Care > Over-the-Counter Medication > Cough & Cold > Nasal Sprays & Drops > Moisturizing Sprays, Grocery & Gourmet Food > Pantry Staples > Cooking & Baking > Baking Syrups, Sugars & Sweeteners > Sugar Substitutes > Xylitol.
Team Sports America leads "Sports & Outdoors > Fan Shop > Home & Kitchen > Décor > Entry Mats" by 51% over Xlear. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Health Care > Over-the-Counter Medication > Allergy, Sinus & Asthma > Sinus Medicine" has 126 products but Xlear only has 2 (1.6%). High-volume category with room to grow.
amazon100% of Xlear's category presence is on amazon. Consider expanding on walmart and target for diversification.
3
4.2% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
X Xlear Your brand | 9 | 37 | 0 | 9 | — | — |
NeilMed | 51 | 289 | 1★ | 49 | 1 | 1 |
Vicks | 74★ | 578★ | 1★ | 72 | 1 | 1 |
Sudafed | 46 | 317 | 1★ | 44 | 1 | 1 |
Vicks has 1462% more assets than Xlear
Xlear has no video assets
Xlear is not present on Walmart, Target
Vicks has the highest asset coverage (7.8 assets/product)