Competitive Intelligence Overview
49
Products
251
Assets
2/3
Platforms
5.1
Assets/Product
48 products
243 assets
1 products
8 assets
Not present
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X-Acto leads in 5 categories across amazon, walmart. Key strongholds: Arts, Crafts & Sewing > Crafting > Craft Supplies > Cutting Tools > Art Knives & Blades > Art Blades, Tools & Home Improvement > Power & Hand Tools > Hand Tools > Knives, Parts & Accessories > Knives > Knife Sets.
Dahle leads "Office Products > Office & School Supplies > Cutting & Measuring Devices > Paper Trimmers & Blades > Rotary Trimmers" by 15% over X-Acto. Consider expanding product range or improving visibility in this category.
amazon"Tools & Home Improvement > Power & Hand Tools > Hand Tools > Knives, Parts & Accessories > Knives > Utility Knives" has 94 products but X-Acto only has 9 (9.6%). High-volume category with room to grow.
amazon92% of X-Acto's category presence is on amazon. Consider expanding on walmart and target for diversification.
12
18.2% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
X-Acto Your brand | 49 | 251 | 0★ | 48 | 1 | — |
Fiskars | 117★ | 834★ | 0★ | 117 | — | — |
T Three Dots | 9 | 45 | 0★ | 9 | — | — |
S SCAR | 4 | 15 | 0★ | 4 | — | — |
T Three Dots | 12 | 77 | 0★ | 12 | — | — |
S SCAR | 8 | 50 | 0★ | 8 | — | — |
Fiskars has 5460% more assets than SCAR
X-Acto is not present on Target
Fiskars is not present on Walmart, Target
Three Dots is not present on Walmart, Target
SCAR is not present on Walmart, Target