Competitive Intelligence Overview
25
Products
153
Assets
2/3
Platforms
6.1
Assets/Product
24 products
144 assets
Not present
1 products
9 assets
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Wonderful leads in 3 categories across amazon, target. Key strongholds: Books > Literature & Fiction > Poetry > Regional & Cultural > European > British & Irish, Books > Children's Books > Growing Up & Facts of Life > Family Life > New Baby.
Wonderful Pistachios leads "Grocery & Gourmet Food > Pantry Staples > Cooking & Baking > Nuts & Seeds > Pistachios" by 43% over Wonderful. Consider expanding product range or improving visibility in this category.
amazon"Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Juices > Fruit Juice" has 116 products but Wonderful only has 2 (1.7%). High-volume category with room to grow.
amazon89% of Wonderful's category presence is on amazon. Consider expanding on walmart and target for diversification.
13
23.2% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Wonderful Your brand | 25 | 153 | 1★ | 24 | — | 1 |
G Generic | 11,125★ | 50,596★ | 0 | 11125 | — | — |
F Fresh Produce | 455 | 930 | 0 | 455 | — | — |
C CozyLux | 14 | 119 | 0 | 14 | — | — |
C CozyLux | 4 | 31 | 0 | 4 | — | — |
Generic has 163113% more assets than CozyLux
Generic, Fresh Produce, CozyLux, CozyLux have no video assets
Wonderful is not present on Walmart
Generic is not present on Walmart, Target
Fresh Produce is not present on Walmart, Target