Category Insights
AICompetitive Threat
EVEO leads "Electronics > Television & Video > Accessories > Cleaning > Lens Cleaners" by 26% over Windex. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Health & Household > Household Supplies > Household Cleaning > All-Purpose Cleaners" has 155 products but Windex only has 1 (0.6%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Windex's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
5 categoriesWindex(Your brand)
9
12.2% share • #2
Top Competitors
#1
S
Sprayway1317.6%#2
Black Label56.8%
#3
G
GRAND MASTER SMOKE45.4%