Competitive Intelligence Overview
81
Products
425
Assets
1/3
Platforms
5.2
Assets/Product
81 products
425 assets
Not present
Not present
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Wilton leads in 6 categories across amazon. Key strongholds: Grocery & Gourmet Food > Pantry Staples > Cooking & Baking > Frosting, Icing & Decorations > Icing Decorations, Home & Kitchen > Kitchen & Dining > Bakeware > Candy Making Supplies > Candy Making Accessories.
Estwing leads "Tools & Home Improvement > Power & Hand Tools > Hand Tools > Hammers > Sledgehammers" by 62% over Wilton. Consider expanding product range or improving visibility in this category.
amazon"Home & Kitchen > Kitchen & Dining > Bakeware > Baking Tools & Accessories > Cookie Cutters" has 183 products but Wilton only has 1 (0.5%). High-volume category with room to grow.
amazon100% of Wilton's category presence is on amazon. Consider expanding on walmart and target for diversification.
11
14.1% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
W Wilton Your brand | 81★ | 425★ | 0★ | 81 | — | — |
T TeamFar | 20 | 140 | 0★ | 20 | — | — |
U USA Pan | 28 | 182 | 0★ | 28 | — | — |
L LVOUP | 16 | 104 | 0★ | 16 | — | — |
T TeamFar | 9 | 62 | 0★ | 9 | — | — |
U USA Pan | 13 | 96 | 0★ | 13 | — | — |
L LVOUP | 14 | 88 | 0★ | 14 | — | — |
Wilton has 585% more assets than TeamFar
Wilton is not present on Walmart, Target
TeamFar is not present on Walmart, Target
USA Pan is not present on Walmart, Target
LVOUP is not present on Walmart, Target