Competitive Intelligence Overview
41
Products
178
Assets
1/3
Platforms
4.3
Assets/Product
41 products
178 assets
Not present
Not present
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Whirlpool leads in 2 categories across amazon. Key strongholds: Appliances > Laundry Appliances > Washers & Dryers > Washers, Automotive > Tools & Equipment > Parts Washers.
InSinkErator leads "Tools & Home Improvement > Plumbing > Garbage Disposals & Parts > Garbage Disposals" by 37% over Whirlpool. Consider expanding product range or improving visibility in this category.
amazon"Home & Kitchen > Heating, Cooling & Air Quality > Parts & Accessories > Air Conditioner Parts & Accessories > Fans" has 91 products but Whirlpool only has 1 (1.1%). High-volume category with room to grow.
amazon100% of Whirlpool's category presence is on amazon. Consider expanding on walmart and target for diversification.
5
7.5% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
W Whirlpool Your brand | 41 | 178 | 0★ | 41 | — | — |
Frigidaire | 143 | 818 | 0★ | 141 | 1 | 1 |
LG | 96 | 682 | 0★ | 95 | 1 | — |
G Generic | 10,979★ | 50,064★ | 0★ | 10979 | — | — |
Generic has 28026% more assets than Whirlpool
Whirlpool is not present on Walmart, Target
LG is not present on Target
Generic is not present on Walmart, Target
LG has the highest asset coverage (7.1 assets/product)