Category Insights
AICategory Leader
Westmore Beauty dominates "Beauty & Personal Care > Makeup > Body > Concealer" on amazon with 14.3% market share, outperforming 1 competitors.
amazonGrowth Opportunity
"Beauty & Personal Care > Skin Care > Eyes > Serums" has 72 products but Westmore Beauty only has 1 (1.4%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Westmore Beauty's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
2 categoriesLeader in 1
Westmore Beauty(Your brand)
2
14.3% share • #1
Top Competitors
#2
Sally Hansen17.1%