Competitive Intelligence Overview
136
Products
712
Assets
1/3
Platforms
5.2
Assets/Product
136 products
712 assets
Not present
Not present
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WEN leads in 5 categories across amazon. Key strongholds: Tools & Home Improvement > Power & Hand Tools > Power Tools > Grinders > Bench Grinders, Tools & Home Improvement > Power & Hand Tools > Power Tools > Sanders > Belt Sanders.
ALYSSA'S SINCE 2010 leads "Automotive > Tools & Equipment > Garage & Shop > Roller Seats & Creepers > Roller Seats" by 30% over WEN. Consider expanding product range or improving visibility in this category.
amazon"Automotive > Replacement Parts > Engines & Engine Parts > Engine Parts > Dipsticks & Tubes" has 140 products but WEN only has 4 (2.9%). High-volume category with room to grow.
amazon100% of WEN's category presence is on amazon. Consider expanding on walmart and target for diversification.
8
10% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
W WEN Your brand | 136 | 712 | 0★ | 136 | — | — |
DEWALT | 472 | 2,938 | 0★ | 471 | — | 1 |
V VEVOR | 1,509★ | 14,430★ | 0★ | 1509 | — | — |
R RYOBI | 105 | 486 | 0★ | 105 | — | — |
VEVOR has 2869% more assets than RYOBI
WEN is not present on Walmart, Target
DEWALT is not present on Walmart
VEVOR is not present on Walmart, Target
RYOBI is not present on Walmart, Target