Category Insights
AICompetitive Threat
Salonpas leads "Health & Household > Health Care > Over-the-Counter Medication > Pain Relievers > Hot & Cold Therapies > Heat Patches" by 15% over Wellnee. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Health & Household > Health Care > Over-the-Counter Medication > Pain Relievers > Hot & Cold Therapies > Heat Patches" has 111 products but Wellnee only has 1 (0.9%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Wellnee's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
1 categoriesWellnee(Your brand)
1
0.9% share • #49
Top Competitors
#1
Salonpas1816.2%
#2
Icy Hot119.9%
#3
T
ThermaCare109%