Competitive Intelligence Overview
55
Products
390
Assets
3/3
Platforms
7.1
Assets/Product
53 products
370 assets
1 products
8 assets
1 products
12 assets
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Waterpik leads in 4 categories across amazon, walmart, target. Key strongholds: Health & Household > Oral Care > Dental Floss & Picks > Power Dental Flossers, Pet Supplies > Dogs > Grooming > Shower & Bath Supplies > Showerheads & Sprayers.
Philips Sonicare leads "Health & Household > Oral Care > Toothbrushes & Accessories > Powered Toothbrushes & Accessories > Powered Toothbrushes > Sonic" by 29% over Waterpik. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Oral Care > Toothbrushes & Accessories > Powered Toothbrushes & Accessories > Powered Toothbrushes > Sonic" has 111 products but Waterpik only has 1 (0.9%). High-volume category with room to grow.
amazon80% of Waterpik's category presence is on amazon. Consider expanding on walmart and target for diversification.
40
47.1% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Waterpik Your brand | 55★ | 390 | 1★ | 53 | 1 | 1 |
Philips Sonicare | 54 | 400★ | 1★ | 53 | — | 1 |
A Aquasonic | 16 | 90 | 0 | 16 | — | — |
A Aquasonic | 12 | 82 | 0 | 12 | — | — |
O Ougourim | 3 | 25 | 0 | 3 | — | — |
O Ougourim | 8 | 60 | 0 | 8 | — | — |
Philips Sonicare has 1500% more assets than Ougourim
Aquasonic, Aquasonic, Ougourim, Ougourim have no video assets
Philips Sonicare is not present on Walmart
Aquasonic is not present on Walmart, Target
Aquasonic is not present on Walmart, Target