Competitive Intelligence Overview
24
Products
169
Assets
1/3
Platforms
7.0
Assets/Product
24 products
169 assets
Not present
Not present
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Walkers leads in 2 categories across amazon. Key strongholds: Grocery & Gourmet Food > Breads & Bakery > Cookies > Shortbread, Grocery & Gourmet Food > Breads & Bakery > Desserts > Pies.
TORTUGA leads "Grocery & Gourmet Food > Breads & Bakery > Cakes > Liquor Cakes" by 38% over Walkers. Consider expanding product range or improving visibility in this category.
amazon"Grocery & Gourmet Food > Breads & Bakery > Cookies > Butter" has 87 products but Walkers only has 1 (1.1%). High-volume category with room to grow.
amazon100% of Walkers's category presence is on amazon. Consider expanding on walmart and target for diversification.
13
14.1% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
W Walkers Your brand | 24 | 169 | 0★ | 24 | — | — |
G Generic | 11,125★ | 50,596★ | 0★ | 11125 | — | — |
P Pepperidge Farm | 52 | 361 | 0★ | 52 | — | — |
W WISEVER | 9 | 53 | 0★ | 9 | — | — |
P Pepperidge Farm | 16 | 125 | 0★ | 16 | — | — |
W WISEVER | 8 | 51 | 0★ | 8 | — | — |
Generic has 99108% more assets than WISEVER
Walkers is not present on Walmart, Target
Generic is not present on Walmart, Target
Pepperidge Farm is not present on Walmart, Target
WISEVER is not present on Walmart, Target