Competitive Intelligence Overview
81
Products
682
Assets
3/3
Platforms
8.4
Assets/Product
79 products
671 assets
1 products
6 assets
1 products
5 assets
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VTech leads in 8 categories across amazon, walmart, target. Key strongholds: Toys & Games > Learning & Education > Electronic Learning Toys > Learning Systems, Office Products > Office Electronics > Telephones & Accessories > Landline Phones.
Owlet leads "Baby Products > Safety > Monitors > Smart Monitors" by 63% over VTech. Consider expanding product range or improving visibility in this category.
amazon"Toys & Games > Vehicles > Vehicle Playsets > Train Sets" has 107 products but VTech only has 1 (0.9%). High-volume category with room to grow.
amazon94% of VTech's category presence is on amazon. Consider expanding on walmart and target for diversification.
13
36.1% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
VTech Your brand | 81 | 682 | 0 | 79 | 1 | 1 |
Little Tikes | 94 | 564 | 0 | 93 | 1 | — |
Melissa & Doug | 196★ | 1,777★ | 1★ | 194 | 1 | 1 |
Baby Einstein | 63 | 83 | 1★ | 61 | 1 | 1 |
Melissa & Doug has 2041% more assets than Baby Einstein
VTech, Little Tikes have no video assets
Little Tikes is not present on Target
Melissa & Doug has the highest asset coverage (9.1 assets/product)
Baby Einstein has a low primary asset ratio