Category Insights
AIMulti-Category Leader
Vornado leads in 2 categories across amazon. Key strongholds: Home & Kitchen > Heating, Cooling & Air Quality > Household Fans > Table Fans, Home & Kitchen > Heating, Cooling & Air Quality > Household Fans > Floor Fans.
Competitive Threat
Dayton leads "Industrial & Scientific > Material Handling Products > HVAC Equipment > HVAC Fans & Circulators" by 33% over Vornado. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Home & Kitchen > Heating, Cooling & Air Quality > Household Fans > Tower Fans" has 92 products but Vornado only has 2 (2.2%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Vornado's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
7 categoriesLeader in 2Strong in 1
Vornado(Your brand)
7
22.6% share • #1
Top Competitors
#2
Iris Ohyama619.4%
#3
Amazon Basics26.5%
#4
H
Honeywell26.5%