Competitive Intelligence Overview
42
Products
290
Assets
3/3
Platforms
6.9
Assets/Product
40 products
272 assets
1 products
5 assets
1 products
13 assets
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Voltaren dominates "Health & Household > Health Care > Over-the-Counter Medication > Pain Relievers > Arthritis" on amazon with 31.4% market share, outperforming 3 competitors.
amazonTylenol leads "Health & Household > Health Care > Over-the-Counter Medication > Pain Relievers > Non-Aspirin > Acetaminophen" by 35% over Voltaren. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Health Care > Over-the-Counter Medication > Pain Relievers > Joint & Muscle Pain Relief > Treatments > Pain Relief Rubs" has 114 products but Voltaren only has 11 (9.6%). High-volume category with room to grow.
amazon78% of Voltaren's category presence is on amazon. Consider expanding on walmart and target for diversification.
22
31.4% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Voltaren Your brand | 42 | 290 | 1★ | 40 | 1 | 1 |
Icy Hot | 53★ | 358★ | 1★ | 51 | 1 | 1 |
Salonpas | 51 | 233 | 1★ | 49 | 1 | 1 |
B Biofreeze | 13 | 123 | 0 | 13 | — | — |
B Biofreeze | 5 | 48 | 0 | 5 | — | — |
Icy Hot has 646% more assets than Biofreeze
Biofreeze, Biofreeze have no video assets
Biofreeze is not present on Walmart, Target
Biofreeze is not present on Walmart, Target
Biofreeze has the highest asset coverage (9.6 assets/product)