Competitive Intelligence Overview
40
Products
274
Assets
2/3
Platforms
6.9
Assets/Product
39 products
266 assets
1 products
8 assets
Not present
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Viviscal leads in 2 categories across amazon, walmart. Key strongholds: Health & Household > Vitamins, Minerals & Supplements, Collagen.
PATOISE leads "Beauty & Personal Care > Hair Care > Shampoo & Conditioner > Dry Shampoos" by 30% over Viviscal. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Hair Care > Shampoo & Conditioner > Conditioners" has 100 products but Viviscal only has 3 (3%). High-volume category with room to grow.
amazon94% of Viviscal's category presence is on amazon. Consider expanding on walmart and target for diversification.
18
17.3% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Viviscal Your brand | 40 | 274 | 0 | 39 | 1 | — |
Kitsch | 89★ | 686★ | 0 | 88 | 1 | — |
Mielle Organics | 50 | 295 | 1★ | 48 | 1 | 1 |
Nutrafol | 48 | 268 | 0 | 47 | 1 | — |
Kitsch has 156% more assets than Nutrafol
Viviscal, Kitsch, Nutrafol have no video assets
Viviscal is not present on Target
Kitsch is not present on Target
Nutrafol is not present on Target