Competitive Intelligence Overview
51
Products
431
Assets
3/3
Platforms
8.5
Assets/Product
49 products
413 assets
1 products
6 assets
1 products
12 assets
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Vitafusion leads in 3 categories across amazon, walmart, target. Key strongholds: Health & Household > Vitamins, Minerals & Supplements > Vitamins > Multivitamins, Women's Multivitamins.
Nature's Bounty leads "Health & Household > Vitamins, Minerals & Supplements > Vitamins > Vitamin B > B7 (Biotin)" by 20% over Vitafusion. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Vitamins, Minerals & Supplements > Blended Vitamin & Mineral Supplements" has 130 products but Vitafusion only has 2 (1.5%). High-volume category with room to grow.
amazon90% of Vitafusion's category presence is on amazon. Consider expanding on walmart and target for diversification.
19
15.3% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Vitafusion Your brand | 51 | 431 | 1★ | 49 | 1 | 1 |
N Nature Made | 101★ | 830★ | 0 | 101 | — | — |
G Garden of Life | 7 | 56 | 0 | 7 | — | — |
N Nature's Bounty | 17 | 103 | 0 | 17 | — | — |
G Garden of Life | 53 | 406 | 0 | 53 | — | — |
N Nature's Bounty | 88 | 515 | 0 | 88 | — | — |
Nature Made has 1382% more assets than Garden of Life
Nature Made, Garden of Life, Nature's Bounty, Garden of Life, Nature's Bounty have no video assets
Nature Made is not present on Walmart, Target
Garden of Life is not present on Walmart, Target
Nature's Bounty is not present on Walmart, Target