Competitive Intelligence Overview
74
Products
578
Assets
3/3
Platforms
7.8
Assets/Product
72 products
564 assets
1 products
5 assets
1 products
9 assets
Get notified when competitors change their listings, add new products, or update their creative assets. Stay ahead with real-time intelligence.
No credit card required
Vicks leads in 3 categories across amazon, walmart. Key strongholds: Health & Household > Health Care > Over-the-Counter Medication > Cough & Cold > Chest Rubs, Beauty & Personal Care > Personal Care > Bath & Bathing Accessories > Bath > Shower Steamers.
Kleenex leads "Health & Household > Household Supplies > Tissues, Toilet Paper & Sprays > Facial Tissues > Box Tissues" by 41% over Vicks. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Health Care > Over-the-Counter Medication > Allergy, Sinus & Asthma > Allergy Medicine" has 174 products but Vicks only has 2 (1.1%). High-volume category with room to grow.
amazon91% of Vicks's category presence is on amazon. Consider expanding on walmart and target for diversification.
15
20.5% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Vicks Your brand | 74 | 578★ | 1★ | 72 | 1 | 1 |
Amazon Basic Care | 118★ | 506 | 0 | 118 | — | — |
B Boogie | 6 | 41 | 0 | 6 | — | — |
B Boogie | 14 | 97 | 0 | 14 | — | — |
F Frida Baby | 13 | 71 | 0 | 13 | — | — |
F Frida Baby | 11 | 75 | 0 | 11 | — | — |
Vicks has 1310% more assets than Boogie
Amazon Basic Care, Boogie, Boogie, Frida Baby, Frida Baby have no video assets
Amazon Basic Care is not present on Walmart, Target
Boogie is not present on Walmart, Target
Boogie is not present on Walmart, Target