Competitive Intelligence Overview
106
Products
488
Assets
2/3
Platforms
4.6
Assets/Product
105 products
479 assets
Not present
1 products
9 assets
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Vanity Fair leads in 7 categories across amazon, target. Key strongholds: Clothing, Shoes & Jewelry > Women > Clothing > Lingerie, Sleep & Lounge > Lingerie > Panties > Briefs, Health & Household > Household Supplies > Paper & Plastic > Disposable Napkins.
Exquisite Form leads "Clothing, Shoes & Jewelry > Women > Clothing > Lingerie, Sleep & Lounge > Sleep & Lounge > Nightgowns & Sleepshirts" by 26% over Vanity Fair. Consider expanding product range or improving visibility in this category.
amazon"Clothing, Shoes & Jewelry > Women > Clothing > Lingerie, Sleep & Lounge > Lingerie > Bras > Everyday Bras" has 342 products but Vanity Fair only has 10 (2.9%). High-volume category with room to grow.
amazon95% of Vanity Fair's category presence is on amazon. Consider expanding on walmart and target for diversification.
59
27.8% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Vanity Fair Your brand | 106 | 488 | 0★ | 105 | — | 1 |
Fruit of the Loom | 182 | 885 | 0★ | 182 | — | — |
A Avidlove | 260★ | 1,565★ | 0★ | 260 | — | — |
I INNERSY | 19 | 108 | 0★ | 19 | — | — |
I INNERSY | 9 | 58 | 0★ | 9 | — | — |
Avidlove has 2598% more assets than INNERSY
Vanity Fair is not present on Walmart
Fruit of the Loom is not present on Walmart, Target
Avidlove is not present on Walmart, Target
INNERSY is not present on Walmart, Target