Competitive Intelligence Overview
42
Products
268
Assets
1/3
Platforms
6.4
Assets/Product
42 products
268 assets
Not present
Not present
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Valvoline dominates "Automotive > Oils & Fluids > Transmission Fluids" on amazon with 12% market share, outperforming 3 competitors.
amazonJohnsen's leads "Automotive > Oils & Fluids > Winter Products > Starting Fluids" by 26% over Valvoline. Consider expanding product range or improving visibility in this category.
amazon"Automotive > Oils & Fluids > Cleaners > Carburetor & Throttle Body Cleaners" has 83 products but Valvoline only has 2 (2.4%). High-volume category with room to grow.
amazon100% of Valvoline's category presence is on amazon. Consider expanding on walmart and target for diversification.
6
14% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
V Valvoline Your brand | 42 | 268 | 0★ | 42 | — | — |
Lucas Oil | 121★ | 371★ | 0★ | 120 | 1 | — |
R RuoFeng | 4 | 28 | 0★ | 4 | — | — |
J Johnsen's | 19 | 31 | 0★ | 19 | — | — |
R RuoFeng | 20 | 155 | 0★ | 20 | — | — |
J Johnsen's | 7 | 41 | 0★ | 7 | — | — |
Lucas Oil has 1225% more assets than RuoFeng
Valvoline is not present on Walmart, Target
Lucas Oil is not present on Target
RuoFeng is not present on Walmart, Target
Johnsen's is not present on Walmart, Target