Category Insights
AICategory Leader
URBAN DECAY dominates "Beauty & Personal Care > Makeup > Eyes > Eyeshadow Bases & Primers" on amazon with 7.1% market share, outperforming 3 competitors.
amazonCompetitive Threat
LAURA GELLER NEW YORK leads "Beauty & Personal Care > Makeup > Makeup Palettes" by 22% over URBAN DECAY. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Beauty & Personal Care > Makeup > Eyes > Eyelash Primers" has 69 products but URBAN DECAY only has 1 (1.4%). High-volume category with room to grow.
amazonPlatform Concentration
100% of URBAN DECAY's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
4 categoriesLeader in 1
URBAN DECAY(Your brand)
5
7.1% share • #1
Top Competitors
#2
S
SOESFOUFU45.7%#3
J
JOLIE. IMPECCABLE ME45.7%#4
e.l.f.22.9%