Competitive Intelligence Overview
131
Products
1091
Assets
1/3
Platforms
8.3
Assets/Product
131 products
1091 assets
Not present
Not present
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Umarex leads in 5 categories across amazon. Key strongholds: Sports & Outdoors > Hunting & Fishing > Shooting > Air Guns & Accessories > Air Guns > Air Pistols, Sports & Outdoors > Outdoor Recreation > Paintball > Markers.
XLERATOR leads "Sports & Outdoors > Sports > Airsoft > Guns & Rifles > Rifles" by 26% over Umarex. Consider expanding product range or improving visibility in this category.
amazon"Sports & Outdoors > Sports > Airsoft > Guns & Rifles > Rifles" has 96 products but Umarex only has 1 (1%). High-volume category with room to grow.
amazon100% of Umarex's category presence is on amazon. Consider expanding on walmart and target for diversification.
29
42% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
U Umarex Your brand | 131★ | 1,091★ | 0★ | 131 | — | — |
C Crosman | 48 | 278 | 0★ | 48 | — | — |
L Lancer Tactical | 93 | 512 | 0★ | 93 | — | — |
X XLERATOR | 14 | 93 | 0★ | 14 | — | — |
L Lancer Tactical | 32 | 192 | 0★ | 32 | — | — |
X XLERATOR | 93 | 512 | 0★ | 93 | — | — |
Umarex has 1073% more assets than XLERATOR
Umarex is not present on Walmart, Target
Crosman is not present on Walmart, Target
Lancer Tactical is not present on Walmart, Target
XLERATOR is not present on Walmart, Target