Competitive Intelligence Overview
52
Products
284
Assets
3/3
Platforms
5.5
Assets/Product
50 products
268 assets
1 products
8 assets
1 products
8 assets
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Twizzlers leads in 4 categories across amazon, walmart, target. Key strongholds: Grocery & Gourmet Food > Snacks & Sweets > Candy & Chocolate > Licorice, Grocery & Gourmet Food > Snacks & Sweets > Candy & Chocolate.
"Grocery & Gourmet Food > Snacks & Sweets > Candy & Chocolate > Candy & Chocolate Gifts" has 161 products but Twizzlers only has 2 (1.2%). High-volume category with room to grow.
amazon71% of Twizzlers's category presence is on amazon. Consider expanding on walmart and target for diversification.
36
29.3% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Twizzlers Your brand | 52★ | 284★ | 0★ | 50 | 1 | 1 |
S Starburst | 11 | 73 | 0★ | 11 | — | — |
F FEIWOOD GEAR | 2 | 14 | 0★ | 2 | — | — |
Y YumEarth | 10 | 69 | 0★ | 10 | — | — |
S Starburst | 2 | 15 | 0★ | 2 | — | — |
F FEIWOOD GEAR | 6 | 49 | 0★ | 6 | — | — |
Y YumEarth | 2 | 16 | 0★ | 2 | — | — |
Twizzlers has 1929% more assets than FEIWOOD GEAR
Starburst is not present on Walmart, Target
FEIWOOD GEAR is not present on Walmart, Target
YumEarth is not present on Walmart, Target
Starburst is not present on Walmart, Target