Competitive Intelligence Overview
36
Products
249
Assets
3/3
Platforms
6.9
Assets/Product
34 products
229 assets
1 products
8 assets
1 products
12 assets
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Twix dominates "Chocolate Bars" on walmart with 50% market share, outperforming 1 competitors.
walmartAdhesive Gbye leads "Grocery & Gourmet Food > Breads & Bakery > Cookies > Chocolate Chip" by 26% over Twix. Consider expanding product range or improving visibility in this category.
amazon"Grocery & Gourmet Food > Snacks & Sweets > Chocolate Candy > Candy & Chocolate Bars" has 294 products but Twix only has 23 (7.8%). High-volume category with room to grow.
amazon78% of Twix's category presence is on amazon. Consider expanding on walmart and target for diversification.
23
7.8% share • #4
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Twix Your brand | 36 | 249 | 1★ | 34 | 1 | 1 |
M&M's | 59★ | 413★ | 1★ | 57 | 1 | 1 |
Milky Way | 49 | 271 | 1★ | 47 | 1 | 1 |
F Ferrero Rocher | 7 | 54 | 0 | 7 | — | — |
F Ferrero Rocher | 6 | 35 | 0 | 6 | — | — |
M&M's has 1080% more assets than Ferrero Rocher
Ferrero Rocher, Ferrero Rocher have no video assets
Ferrero Rocher is not present on Walmart, Target
Ferrero Rocher is not present on Walmart, Target
Ferrero Rocher has the highest asset coverage (7.7 assets/product)