Competitive Intelligence Overview
46
Products
272
Assets
3/3
Platforms
5.9
Assets/Product
44 products
250 assets
1 products
8 assets
1 products
14 assets
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TUMS leads in 2 categories across amazon, walmart. Key strongholds: Health & Household > Health Care > Over-the-Counter Medication > Digestion & Nausea > Antacids, Tums Chewy Bites.
44
18.6% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
TUMS Your brand | 46★ | 272★ | 1★ | 44 | 1 | 1 |
Pepcid AC | 44 | 245 | 1★ | 43 | — | 1 |
Prilosec OTC | 4 | 30 | 1★ | 3 | — | 1 |
Nexium 24HR | 15 | 92 | 1★ | 14 | — | 1 |
TUMS has 807% more assets than Prilosec OTC
Pepcid AC is not present on Walmart
Prilosec OTC is not present on Walmart
Nexium 24HR is not present on Walmart
Prilosec OTC has the highest asset coverage (7.5 assets/product)