Competitive Intelligence Overview
8
Products
60
Assets
1/3
Platforms
7.5
Assets/Product
8 products
60 assets
Not present
Not present
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Lottabody leads "Beauty & Personal Care > Hair Care > Styling Products > Gels" by 20% over TRESemmé. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Hair Care > Shampoo & Conditioner > Conditioners" has 100 products but TRESemmé only has 1 (1%). High-volume category with room to grow.
amazon100% of TRESemmé's category presence is on amazon. Consider expanding on walmart and target for diversification.
3
4.4% share • #5
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
T TRESemmé Your brand | 8 | 60 | 0★ | 8 | — | — |
Garnier | 73★ | 478★ | 0★ | 71 | 1 | 1 |
CHI | 65 | 396 | 0★ | 64 | 1 | — |
Marc Anthony | 48 | 261 | 0★ | 47 | 1 | — |
Garnier has 697% more assets than TRESemmé
TRESemmé is not present on Walmart, Target
CHI is not present on Target
Marc Anthony is not present on Target
TRESemmé has the highest asset coverage (7.5 assets/product)