Competitive Intelligence Overview
59
Products
384
Assets
3/3
Platforms
6.5
Assets/Product
57 products
370 assets
1 products
5 assets
1 products
9 assets
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Tree Hut leads in 4 categories across amazon, target. Key strongholds: Beauty & Personal Care > Skin Care > Body > Body Scrubs, Beauty & Personal Care > Shave & Hair Removal > Women's > Shaving Creams, Lotions & Gels.
Dr Teal's leads "Beauty & Personal Care > Personal Care > Bath & Bathing Accessories > Bath > Bath Salts" by 36% over Tree Hut. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Skin Care > Body > Cleansers > Body Washes" has 159 products but Tree Hut only has 9 (5.7%). High-volume category with room to grow.
amazon93% of Tree Hut's category presence is on amazon. Consider expanding on walmart and target for diversification.
10
18.2% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Tree Hut Your brand | 59 | 384★ | 1★ | 57 | 1 | 1 |
Burt's Bees | 78★ | 265 | 0 | 77 | 1 | — |
L'OCCITANE | 59 | 287 | 0 | 57 | 1 | 1 |
Sol de Janeiro | 51 | 352 | 0 | 49 | 1 | 1 |
Burt's Bees, L'OCCITANE, Sol de Janeiro have no video assets
Burt's Bees is not present on Target
Sol de Janeiro has the highest asset coverage (6.9 assets/product)