Competitive Intelligence Overview
52
Products
307
Assets
3/3
Platforms
5.9
Assets/Product
50 products
290 assets
1 products
8 assets
1 products
9 assets
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Tommee Tippee leads in 6 categories across amazon, walmart, target. Key strongholds: Baby Products > Baby Care > Pacifiers, Teethers & Teething Relief > Pacifiers, Baby Products > Feeding > Bottle-Feeding > Bottle Sets.
Nuby leads "Baby Products > Baby Care > Pacifiers, Teethers & Teething Relief > Teethers" by 24% over Tommee Tippee. Consider expanding product range or improving visibility in this category.
amazon"Baby Products > Baby Care > Pacifiers, Teethers & Teething Relief > Teethers" has 37 products but Tommee Tippee only has 1 (2.7%). High-volume category with room to grow.
amazon83% of Tommee Tippee's category presence is on amazon. Consider expanding on walmart and target for diversification.
18
35.3% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Tommee Tippee Your brand | 52 | 307 | 1★ | 50 | 1 | 1 |
NUK | 58 | 364 | 1★ | 56 | 1 | 1 |
Philips Avent | 57 | 373 | 1★ | 55 | 1 | 1 |
Nuby | 72★ | 520★ | 0 | 70 | 1 | 1 |
Nuby has 69% more assets than Tommee Tippee
Nuby has no video assets
Nuby has the highest asset coverage (7.2 assets/product)