Competitive Intelligence Overview
49
Products
381
Assets
2/3
Platforms
7.8
Assets/Product
48 products
367 assets
Not present
1 products
14 assets
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Tom's of Maine dominates "Toothpaste" on target with 25% market share, outperforming 3 competitors.
targetListerine leads "Health & Household > Oral Care > Mouthwash" by 38% over Tom's of Maine. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Oral Care > Toothpaste" has 276 products but Tom's of Maine only has 22 (8%). High-volume category with room to grow.
amazon89% of Tom's of Maine's category presence is on amazon. Consider expanding on walmart and target for diversification.
22
8% share • #6
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Tom's of Maine Your brand | 49 | 381 | 1★ | 48 | — | 1 |
Colgate | 69 | 448 | 1★ | 67 | 1 | 1 |
Dove | 94★ | 428 | 0 | 93 | 1 | — |
Sensodyne | 49 | 497★ | 1★ | 47 | 1 | 1 |
Dove has no video assets
Tom's of Maine is not present on Walmart
Dove is not present on Target
Sensodyne has the highest asset coverage (10.1 assets/product)
Sensodyne has a low primary asset ratio