Competitive Intelligence Overview
48
Products
191
Assets
3/3
Platforms
4.0
Assets/Product
46 products
175 assets
1 products
8 assets
1 products
8 assets
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TheraTears leads in 2 categories across amazon, walmart. Key strongholds: Health & Household > Health Care > Eye Health > Dry Eye Relief, Theratears.
Bausch + Lomb leads "Health & Household > Health Care > Eye Health" by 20% over TheraTears. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Skin Care > Face > Cleansers > Washes" has 151 products but TheraTears only has 1 (0.7%). High-volume category with room to grow.
amazon78% of TheraTears's category presence is on amazon. Consider expanding on walmart and target for diversification.
28
43.8% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
TheraTears Your brand | 48★ | 191★ | 1★ | 46 | 1 | 1 |
iVIZIA | 42 | 175 | 0 | 40 | 1 | 1 |
V Visine | 5 | 48 | 0 | 5 | — | — |
X Xtra-Seal | 8 | 82 | 0 | 8 | — | — |
V Visine | 8 | 82 | 0 | 8 | — | — |
X Xtra-Seal | 5 | 19 | 0 | 5 | — | — |
TheraTears has 905% more assets than Xtra-Seal
iVIZIA, Visine, Xtra-Seal, Visine, Xtra-Seal have no video assets
Visine is not present on Walmart, Target
Xtra-Seal is not present on Walmart, Target
Visine is not present on Walmart, Target