Competitive Intelligence Overview
50
Products
255
Assets
3/3
Platforms
5.1
Assets/Product
48 products
242 assets
1 products
5 assets
1 products
8 assets
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The Ordinary leads in 3 categories across amazon, walmart, target. Key strongholds: Beauty & Personal Care > Skin Care > Lip Care, Acne Cleansers.
PanOxyl leads "Beauty & Personal Care > Skin Care > Face > Cleansers > Washes" by 19% over The Ordinary. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers" has 163 products but The Ordinary only has 6 (3.7%). High-volume category with room to grow.
amazon89% of The Ordinary's category presence is on amazon. Consider expanding on walmart and target for diversification.
19
11.4% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
The Ordinary Your brand | 50 | 255 | 1★ | 48 | 1 | 1 |
Neutrogena | 97★ | 830★ | 1★ | 95 | 1 | 1 |
La Roche-Posay | 54 | 382 | 0 | 53 | 1 | — |
Paula's Choice | 51 | 309 | 0 | 50 | — | 1 |
Neutrogena has 225% more assets than The Ordinary
La Roche-Posay, Paula's Choice have no video assets
La Roche-Posay is not present on Target
Paula's Choice is not present on Walmart
Neutrogena has the highest asset coverage (8.6 assets/product)