Competitive Intelligence Overview
50
Products
324
Assets
3/3
Platforms
6.5
Assets/Product
48 products
310 assets
1 products
8 assets
1 products
6 assets
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Terro leads in 2 categories across amazon, walmart. Key strongholds: Patio, Lawn & Garden > Pest Control > Baits & Lures, Ant Trap and Bait.
Chapin International leads "Patio, Lawn & Garden > Gardening & Lawn Care > Sprayers & Accessories > Sprayers" by 33% over Terro. Consider expanding product range or improving visibility in this category.
amazon"Patio, Lawn & Garden > Pest Control > Traps" has 140 products but Terro only has 13 (9.3%). High-volume category with room to grow.
amazon80% of Terro's category presence is on amazon. Consider expanding on walmart and target for diversification.
21
31.8% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Terro Your brand | 50 | 324 | 1★ | 48 | 1 | 1 |
Victor | 70★ | 440★ | 1★ | 69 | — | 1 |
Bonide | 57 | 64 | 0 | 56 | 1 | — |
T TATEMADA | 3 | 18 | 0 | 3 | — | — |
T TATEMADA | 11 | 94 | 0 | 11 | — | — |
Victor has 2344% more assets than TATEMADA
Bonide, TATEMADA, TATEMADA have no video assets
Victor is not present on Walmart
Bonide is not present on Target
TATEMADA is not present on Walmart, Target