Category Insights
AICompetitive Threat
e.l.f. leads "Beauty & Personal Care > Skin Care > Lip Care > Scrubs" by 17% over TATCHA. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Beauty & Personal Care > Skin Care > Face > Polishes & Scrubs > Polishes" has 67 products but TATCHA only has 1 (1.5%). High-volume category with room to grow.
amazonPlatform Concentration
100% of TATCHA's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
3 categoriesTATCHA(Your brand)
2
3.9% share • #9
Top Competitors
#1
Sun Bum59.8%
#2
Banana Boat35.9%
#3
H
Hawaiian Tropic35.9%