Competitive Intelligence Overview
62
Products
378
Assets
3/3
Platforms
6.1
Assets/Product
60 products
359 assets
1 products
7 assets
1 products
12 assets
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T-Fal leads in 3 categories across amazon, target. Key strongholds: Home & Kitchen > Kitchen & Dining > Cookware > Cookware Sets, Home & Kitchen > Kitchen & Dining > Cookware > Pots & Pans > Woks & Stir-Fry Pans.
Crock-Pot leads "Home & Kitchen > Kitchen & Dining > Small Appliances > Slow Cookers" by 41% over T-Fal. Consider expanding product range or improving visibility in this category.
amazon"Home & Kitchen > Kitchen & Dining > Kitchen Utensils & Gadgets > Kitchen Knives & Accessories > Knife Block Sets" has 131 products but T-Fal only has 1 (0.8%). High-volume category with room to grow.
amazon91% of T-Fal's category presence is on amazon. Consider expanding on walmart and target for diversification.
18
15.5% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
T-Fal Your brand | 62 | 378 | 1★ | 60 | 1 | 1 |
Cuisinart | 223★ | 833★ | 0 | 222 | 1 | — |
J Jean Paul Gaultier | 4 | 23 | 0 | 4 | — | — |
J Jean Paul Gaultier | 20 | 134 | 0 | 20 | — | — |
U Uwedding | 2 | 7 | 0 | 2 | — | — |
U Uwedding | 20 | 144 | 0 | 20 | — | — |
Cuisinart has 11800% more assets than Uwedding
Cuisinart, Jean Paul Gaultier, Jean Paul Gaultier, Uwedding, Uwedding have no video assets
Cuisinart is not present on Target
Jean Paul Gaultier is not present on Walmart, Target
Jean Paul Gaultier is not present on Walmart, Target