Category Insights
AICompetitive Threat
Dr. Scholl's leads "Health & Household > Health Care > Foot Health > Inserts & Insoles > Insoles" by 27% over Superfeet. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Health & Household > Health Care > Foot Health > Inserts & Insoles > Insoles" has 73 products but Superfeet only has 2 (2.7%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Superfeet's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
1 categoriesSuperfeet(Your brand)
2
2.7% share • #4
Top Competitors
#1
Dr. Scholl's2230.1%
#2
P
PowerStep811%#3
V
VALSOLE45.5%