Competitive Intelligence Overview
60
Products
344
Assets
3/3
Platforms
5.7
Assets/Product
58 products
333 assets
1 products
7 assets
1 products
4 assets
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Sun Bum leads in 4 categories across amazon, walmart, target. Key strongholds: Beauty & Personal Care > Skin Care > Sunscreens & Tanning Products > Sunscreens > Lip Sunscreens, Beauty & Personal Care > Hair Care > Styling Products > Hair Tonics.
K18 leads "Beauty & Personal Care > Hair Care > Hair Masks" by 29% over Sun Bum. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Skin Care > Body > Moisturizers > Lotions" has 124 products but Sun Bum only has 1 (0.8%). High-volume category with room to grow.
amazon90% of Sun Bum's category presence is on amazon. Consider expanding on walmart and target for diversification.
20
20% share • #3
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Sun Bum Your brand | 60 | 344 | 0 | 58 | 1 | 1 |
BLUE LIZARD | 53 | 53 | 1★ | 51 | 1 | 1 |
K18 | 51 | 366 | 0 | 50 | 1 | — |
CHI | 65★ | 396★ | 0 | 64 | 1 | — |
CHI has 647% more assets than BLUE LIZARD
Sun Bum, K18, CHI have no video assets
K18 is not present on Target
CHI is not present on Target
K18 has the highest asset coverage (7.2 assets/product)