Competitive Intelligence Overview
65
Products
494
Assets
3/3
Platforms
7.6
Assets/Product
63 products
481 assets
1 products
7 assets
1 products
6 assets
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StarKist leads in 4 categories across amazon, walmart, target. Key strongholds: Grocery & Gourmet Food > Pantry Staples > Canned, Jarred & Packaged Foods > Meat, Poultry & Seafood > Seafood > Tuna Fish, Grocery & Gourmet Food > Meat & Seafood > Seafood > Fresh Seafood > Fresh Fish > Tuna.
"Grocery & Gourmet Food > Food & Beverage Gifts > Snack Gifts" has 105 products but StarKist only has 1 (1%). High-volume category with room to grow.
amazon80% of StarKist's category presence is on amazon. Consider expanding on walmart and target for diversification.
40
45.5% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
StarKist Your brand | 65★ | 494★ | 1★ | 63 | 1 | 1 |
B Bumble Bee | 28 | 169 | 0 | 28 | — | — |
W Wild Planet | 27 | 145 | 0 | 27 | — | — |
F Fishwife | 12 | 100 | 0 | 12 | — | — |
F Fishwife | 9 | 66 | 0 | 9 | — | — |
StarKist has 648% more assets than Fishwife
Bumble Bee, Wild Planet, Fishwife, Fishwife have no video assets
Bumble Bee is not present on Walmart, Target
Wild Planet is not present on Walmart, Target
Fishwife is not present on Walmart, Target