Competitive Intelligence Overview
11
Products
73
Assets
1/3
Platforms
6.6
Assets/Product
11 products
73 assets
Not present
Not present
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Jelly Belly leads "Grocery & Gourmet Food > Snacks & Sweets > Candy & Chocolate > Jelly Beans" by 41% over Starburst. Consider expanding product range or improving visibility in this category.
amazon"Grocery & Gourmet Food > Snacks & Sweets > Candy & Chocolate > Gummy Candy" has 127 products but Starburst only has 3 (2.4%). High-volume category with room to grow.
amazon100% of Starburst's category presence is on amazon. Consider expanding on walmart and target for diversification.
4
5.8% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
S Starburst Your brand | 11★ | 73★ | 0★ | 11 | — | — |
A AutKerige | 3 | 17 | 0★ | 3 | — | — |
F FEIWOOD GEAR | 2 | 14 | 0★ | 2 | — | — |
Y YumEarth | 10 | 69 | 0★ | 10 | — | — |
A AutKerige | 9 | 52 | 0★ | 9 | — | — |
F FEIWOOD GEAR | 6 | 49 | 0★ | 6 | — | — |
Y YumEarth | 2 | 16 | 0★ | 2 | — | — |
Starburst has 421% more assets than FEIWOOD GEAR
Starburst is not present on Walmart, Target
AutKerige is not present on Walmart, Target
FEIWOOD GEAR is not present on Walmart, Target
YumEarth is not present on Walmart, Target