Category Insights
AICategory Leader
Stalwart dominates "Automotive > Interior Accessories > Electrical Appliances > Electric Blankets" on amazon with 6.3% market share, outperforming 2 competitors.
amazonCompetitive Threat
We Sell Mats leads "Sports & Outdoors > Exercise & Fitness > Accessories > Exercise Mats" by 23% over Stalwart. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Sports & Outdoors > Exercise & Fitness > Accessories > Exercise Mats" has 91 products but Stalwart only has 1 (1.1%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Stalwart's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
11 categoriesLeader in 1
Stalwart(Your brand)
4
9.8% share • #2
Top Competitors
#1
Akro-Mils512.2%
#2
H
Homak24.9%#3
V
Vanjua24.9%