Category Insights
AICompetitive Threat
Lume leads "Beauty & Personal Care > Personal Care > Deodorants & Antiperspirants > Deodorant" by 29% over Speed Stick. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Beauty & Personal Care > Personal Care > Deodorants & Antiperspirants > Deodorant" has 97 products but Speed Stick only has 1 (1%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Speed Stick's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
1 categoriesSpeed Stick(Your brand)
1
1% share • #20
Top Competitors
#1
Lume2929.9%
#2
Native1616.5%
#3
O
Old Spice99.3%