Category Insights
AICategory Leader
Soothfeel dominates "Clothing, Shoes & Jewelry > Sport Specific Clothing > Tennis > Women > Skirts & Skorts > Skirts" on amazon with 7.7% market share, outperforming 3 competitors.
amazonCompetitive Threat
AugFir leads "Clothing, Shoes & Jewelry > Women > Clothing > Swimsuits & Cover Ups > Rash Guard Shirts" by 28% over Soothfeel. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Clothing, Shoes & Jewelry > Women > Clothing > Active > Active Shorts" has 427 products but Soothfeel only has 2 (0.5%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Soothfeel's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
20 categoriesLeader in 1
Soothfeel(Your brand)
4
4.7% share • #3
Top Competitors
#1
Under Armour1112.9%
#2
F
Frezon1011.8%#3
G
G Gradual67.1%