Competitive Intelligence Overview
23
Products
149
Assets
2/3
Platforms
6.5
Assets/Product
22 products
141 assets
1 products
8 assets
Not present
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Sonicare dominates "All Toothbrush Replacement Heads" on walmart with 100% market share, outperforming 0 competitors.
walmartWaterpik leads "Health & Household > Oral Care > Dental Floss & Picks > Power Dental Flossers" by 45% over Sonicare. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Oral Care > Toothbrushes & Accessories > Powered Toothbrushes & Accessories > Powered Toothbrushes > Sonic" has 111 products but Sonicare only has 10 (9%). High-volume category with room to grow.
amazon83% of Sonicare's category presence is on amazon. Consider expanding on walmart and target for diversification.
10
9% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Sonicare Your brand | 23 | 149 | 0 | 22 | 1 | — |
Philips Sonicare | 54★ | 400★ | 1★ | 53 | — | 1 |
A Aquasonic | 16 | 90 | 0 | 16 | — | — |
A Aquasonic | 12 | 82 | 0 | 12 | — | — |
O Ougourim | 3 | 25 | 0 | 3 | — | — |
O Ougourim | 8 | 60 | 0 | 8 | — | — |
Philips Sonicare has 1500% more assets than Ougourim
Sonicare, Aquasonic, Aquasonic, Ougourim, Ougourim have no video assets
Sonicare is not present on Target
Philips Sonicare is not present on Walmart
Aquasonic is not present on Walmart, Target