Competitive Intelligence Overview
51
Products
352
Assets
3/3
Platforms
6.9
Assets/Product
49 products
336 assets
1 products
8 assets
1 products
8 assets
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Sol de Janeiro leads in 2 categories across amazon, walmart. Key strongholds: Beauty & Personal Care > Personal Care > Scrubs & Body Treatments, Body Oils.
Al-Rehab leads "Beauty & Personal Care > Fragrance > Women's > Eau de Parfum" by 30% over Sol de Janeiro. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Skin Care > Body > Cleansers > Body Washes" has 159 products but Sol de Janeiro only has 5 (3.1%). High-volume category with room to grow.
amazon91% of Sol de Janeiro's category presence is on amazon. Consider expanding on walmart and target for diversification.
7
7.4% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Sol de Janeiro Your brand | 51 | 352 | 0 | 49 | 1 | 1 |
Dove | 94★ | 428★ | 0 | 93 | 1 | — |
L'OCCITANE | 59 | 287 | 0 | 57 | 1 | 1 |
Tree Hut | 59 | 384 | 1★ | 57 | 1 | 1 |
Sol de Janeiro, Dove, L'OCCITANE have no video assets
Dove is not present on Target
Sol de Janeiro has the highest asset coverage (6.9 assets/product)