Category Insights
AICompetitive Threat
Bali leads "Clothing, Shoes & Jewelry > Women > Clothing > Lingerie, Sleep & Lounge > Lingerie > Bras > Everyday Bras" by 25% over Soft Intention. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Clothing, Shoes & Jewelry > Women > Clothing > Lingerie, Sleep & Lounge > Lingerie > Bras > Everyday Bras" has 342 products but Soft Intention only has 1 (0.3%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Soft Intention's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
1 categoriesSoft Intention(Your brand)
1
0.3% share • #42
Top Competitors
#1
B
Bali8625.1%#2
Vanity Fair Radiant319.1%
#3
Playtex308.8%