Competitive Intelligence Overview
43
Products
298
Assets
3/3
Platforms
6.9
Assets/Product
41 products
277 assets
1 products
8 assets
1 products
13 assets
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Snickers leads in 3 categories across amazon, walmart. Key strongholds: Grocery & Gourmet Food > Snacks & Sweets > Chocolate Candy > Variety Packs, Grocery & Gourmet Food > Frozen > Ice Cream & Novelties.
BAREBELLS leads "Health & Household > Diet & Sports Nutrition > Nutrition Bars & Drinks > Nutrition Bars > Protein Bars" by 19% over Snickers. Consider expanding product range or improving visibility in this category.
amazon"Grocery & Gourmet Food > Snacks & Sweets > Chocolate Candy > Candy & Chocolate Bars" has 294 products but Snickers only has 24 (8.2%). High-volume category with room to grow.
amazon82% of Snickers's category presence is on amazon. Consider expanding on walmart and target for diversification.
24
8.2% share • #3
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Snickers Your brand | 43 | 298 | 1★ | 41 | 1 | 1 |
Reese's | 63★ | 387★ | 0 | 61 | 1 | 1 |
Milky Way | 49 | 271 | 1★ | 47 | 1 | 1 |
F Ferrero Rocher | 7 | 54 | 0 | 7 | — | — |
F Ferrero Rocher | 6 | 35 | 0 | 6 | — | — |
Reese's has 1006% more assets than Ferrero Rocher
Reese's, Ferrero Rocher, Ferrero Rocher have no video assets
Ferrero Rocher is not present on Walmart, Target
Ferrero Rocher is not present on Walmart, Target
Ferrero Rocher has the highest asset coverage (7.7 assets/product)